According to IDC, the newly emerging dynamic IT model will change the way in which IT vendors view, manage and support all types of alliance and channel partners. As the overall market begins to shift towards an integrated solution supply chain, partner alignment across multiple activities, industries, and markets, will become essential.
‘As the IT environment enters its next phase of development in dynamic IT, closer alignment of vendor alliances and partnerships will be required to create a tightly functioning ecosystem,’ said Cushing Anderson, research director for IDC’s software business strategies group. ‘A clear result of this activity is that vendor and partner positions in the ecosystem will become more fluid, changing as the situation demands .’
The research firm points that each member of a successful partner ecosystem contributes meaningfully to solve a customer issue. In the dynamic IT model, successful partner ecosystems will be formed around 12 dynamic IT value propositions. IDC believes that all IT vendors will be forced to become more partner centric and partner savvy. Those vendors that neglect to address the shift required to provide customers with a dynamic IT approach will be at a disadvantage as the market moves ahead.
IDC explains that Dynamic IT refers to an emerging framework that untangles the patchwork of isolated, under-leveraged infrastructure, data, and applications to create a set of powerful services to support business planning and execution. It also encompasses an IT infrastructure that can be fully leveraged yet cost-effectively managed and provisioned. IDC believes that dynamic IT will depend on a new partner ecosystem paradigm that will demand greater interoperability and flexibility between it’s participants.
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