1687 — BH Telecom Chooses Telenity`s Canvas MMSC for Multimodal MMS Services in Bosnia Herzegovina

Feb 28, 2005 | Conteúdos Em Ingles

Telenity has announced that BH Telecom, the provider of both mobile and fixed network services in Bosnia Herzegovina, has chosen Telenity’s Canvas MMSC, Multimedia Messaging Service Center, for its GSM network and VAS providers. This contract also marks a strong relationship between Telenity and HERMES SoftLab, an European IT Services and System Integration company with strong presence in Bosnia and Herzegovina and other countries in the Adriatic region.

The Canvas MMSC enables the creation and deployment of multimodal value-added messaging services on a single platform. Built around an advanced distributed architecture and open standards, Canvas MMSC ensures on-demand scalability. It assures BH Telecom subscribers can send and receive personal and application based multimedia messages across different networks seamlessly.

The Canvas MMSC can be packaged with Telenity’s popular Multimedia Album application, and the Canvas iCON(TM), which enables content creation into multiple delivery channels such as Voice, SMS, MMS, WAP, J2ME, Brew or HTML and provides all the necessary mechanisms to generate new revenues from supplying targeted content with advanced video, voice and data services.

The Canvas MMSC gives BH Telecom vast new freedom to rapidly create new multimodal services, and make it very affordable for mobile users to try and buy these services,’ said Serif Beykoz, General Manager at Telenity Europe. ‘BH Telecom has consistently been one of the most profitable mobile operators in the country and, in effect, its selection of the Canvas MMSC further underscores that Canvas MMSC is the right solution to increase ARPU and reduce churn .’

‘Telenity’s Canvas MMSC gives us revenue generating multimedia messaging applications right from the start,’ said Hamdo Katica, General Manager at BH Telecom. ‘Equally important, the Canvas MMSC will also enable us to differentiate our services and creatively mine the capabilities of the mobile GSM phone. Significantly more people use a mobile handset than a fixed wire PC, which opens tremendous future opportunities to offer our mobile subscribers advanced location, information and entertainment services that are as easy to use as on the desktop PC .’

‘The BH Telecom MMSC project is the start of a very productive relationship between Telenity and HERMES SoftLab. We are confident that our local technical expertise, our track record in the Telecom industry and our ‘best of breed’ solution approach combined with the value proposition of Telenity’s Canvas suite of products will generate many more joint successes for us in the region,’ said Gregor Smrekar, President of the Managing Board at HERMES SoftLab .


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