1766 — Passionate & Profitable, by Lior Arussy

May 18, 2005 | Conteúdos Em Ingles

Lior Arussy, Founder and President of Strativity Group, is the author of ‘Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to do Them Right’.

Arussy’s new book contends that the answers to questions such as – Why is it that companies fail in what should be their number one task, their customer experience management strategies? How it is possible that billions of dollars later, companies still show such poor results in gaining and retaining customers? – are simple, yet go to the core of customer relationships.

In this book Arussy demonstrates how the seller’s interest in the buyer’s welfare can be motivated by the desire to seek mutual gain.

Em Foco – Pessoa