Yorkshire Bank and Clydesdale Bank,which are owned by National Australia Group, (NAG), are introducing new Web-based marketing technology to help manage an increasing volume of marketing campaigns more efficiently. The Enterprise Marketing Management software from Aprimo is expected to improve marketing workflow by driving activity, highlighting delays and providing accurate online reporting on how campaigns and projects are executed.
We spoke to a number of the worlds leading financial companies who use Aprimo. With its strong position within the industry and tailored product offerings, Aprimo was the obvious contender in our search for an EMM provider, said Phil McCroakam, head of retail marketing at NAG UK. We expect the Aprimo suite to generate value we will be able to quickly measure by providing an application that will make the jobs of our marketing teams easier as complexity grows and we progress to ever greater marketing initiatives.
Following a recent restructuring in which NAG divested from its Irish banking operations, it sought a solution to help streamline administration processes and improve efficiency. With Aprimo applications, the company anticipates significant ROI and improved return on its marketing spend through efficiency gains.
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