Enterprise migration to voice over Internet protocol (VoIP) could see Europe’s enterprise telephony market become a $4.4bn business in 2008, according to a new report by independent market analyst, Datamonitor.
As such, the convergence of voice and data networks which requires the migration from circuit to packet-switched represents a substantial opportunity not only for IP vendors directly selling these solutions, but also those partners that are helping them to bring the core solutions and associated IP applications to market.
The report ‘IP Channel Strategies’ which examines the resultant shifts in market dynamics and ecosystems and evolving go-to-market plans of the leading IP vendors reveals that players with a more diverse partner mix are more successful than those that focus solely on optimizing their channel strategy. Datamonitor believes that by developing these relationships, the IP telephony market can finally realize its full potential driving it to $2.6bn by 2008 in Western Europe.
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