Royal Mail UK has announced new bodies for its marketing and sales departments as part of a wider restructuring to simplify processes, reduce costs and bring together a new strong single commercial team. This rearrangement will imply a reduction of around 100 jobs which the company aims to handle through redeployment or voluntary means. 
The company has already announced Paul Rich as deputy managing director and marketing director. Mark Thomson becomes director for sales and customer services. Heading the market services in the new structure is Paul Troy,who will lead Royal Mails brand marketing.
As part of one business covering Royal Mails UK market, the changed structure will increase effectiveness and help us to focus on the most important business areas at a crucial time for Royal Mail .
The new structures are all about becoming more focused, building our brand and keeping to clear priorities. Our marketing effort remains very focused on business results, giving customers the right choices and levels of service as competition intensifies, said Paul Rich.
The new marketing structure will continue to have dedicated teams for key markets, such as advertising mail, express services and consumer. Sales and Customer Services will similarly include teams for different customer business areas, such as publishing, utilities and retail.
British government has recently issued details of 2.7 billion euros package that will fund an emergency restructuring of the Royal Mail .
2003-01-27
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