TFM 2003 – Full programme of conferences, lectures and seminars

 TFM 2003 – 11-12 Feb. Full programme of conferences, lectures and
seminars

 

 

KEYNOTE SESSIONS (both
days)

 

13.00/14.00 – “What is the Future if CRM?”, at Apex Room, chaired
by José Ferrão, European Managing
Director of Peppers & Rogers Group.
Panellists are:

 

Tuesday, 11 Feb.

 

Matthew Banks, director marketing solutions, EMEA, Siebel;

Peter Hall, regional director, Institute
of Customer Service;

Mark Carlile, UK country manager of Pivotal;

David Hood, chairman of CIM
Tech;

Jay Curry from CRMguru.com;

 

Wednesday, 12 Feb.

 

Gary Pugh, marketing director at Oracle;

Ann-Marie Stagg, chairman of Call
Centre Management Association UK;

Mike Talbot, chief technology officer of Alterian;

David Hood, chairman of CIM
Tech;

Craig Smith, editor of Marketing
Magazine UK;
 

 

 

TECHNOLOGY FOR MARKETING

 

Day one: Tuesday, 11 Feb.

 

10.30/11.00 – Email marketing
– “Best practice e-mail marketing to increase ROI” by Experian, Theatre 1.

 

11.10/11.40 – Streaming Media
– “Streaming media for marketing – different approaches for Siemens UK, Johnson
& Johnson and the RAB” by Webstreaming.com,
Theatre 2.

 

11.50/12.20 – Campaign
Management
– “On target: how Home Service embraced an effective campaign
management solution” by Doubleclick
& Home Service,
Theatre 1.

 

12.30/13.00 – Marketing
Automation
– “Revolutionise your direct marketing efforts through marketing
automation”, by Pivotal, Theatre 2.

 

14.00/14.30 – Mobile
Marketing
– “Running effective marketing campaigns”, by WIN & Vodafone, Theatre 2.

 

14.40/15.10 – Data Analytics
– “The ABCs of maximising return from your data investment”, by Acxiom, Theatre 1.

 

15.20/15.50 – Customer
Intelligence
– “The reality of delivering intelligent marketing for the
long term”, by SmartFocus & Charles
Schwab
, Theatre 2.

 

16.00/16.30 – Internet
Marketing
– “Successful online marketing – maximise return from your
web-site”, by Overture, Theatre 1.

 

Day two: Wednesday, 12 Feb.

 

10.30/11.00 – Lifestyle data
– “Right customer, right place, right time” by Mapinfo, Theatre 1.

 

11.10/11.40 – Email Marketing
– “E-mail marketing, the rights & wrongs – using technology &
creativity to build profitable customer relations” by MediaCo & Vodafone m-pay bill, Theatre 2.

 

11.50/12.20 – Campaign
Management
– “The importance of building a customer intelligence framework”
by Unica & M&S, Theatre 1.

 

12.30/13.00 – Marketing
Automation
– “Get a quick return on your marketing investment”, by Identex & Dixon Motors, Theatre 2.

 

14.00/14.30 – Click Stream –
“Get a bang for your buck: how click stream delivers ROI”, by E-spotting Media, Theatre 2.

 

14.40/15.10 – Internet
Marketing
– “Employ new media for customer service”, by Claritas, Theatre 1.

 

15.20/15.50 – Customer
Intelligence
– “Insight or out the door”, by ClarityBlue & Freeserve, Theatre 2.

 

16.00/16.30 – Data Analytics
– “The analytic paradox or why simple questions are hard to answer”, by Alterian, Theatre 1.

 

 

TECHNOLOGY FOR CUSTOMER
SERVICE

 

Day one: Tuesday, 11 Feb.

 

10.30/11.00 – Call/Contact
Centres
– “Dialling technology can increase lead generation by 300 per
cent”, by AmCat, Theatre 2.

 

12.30/13.00 – Customer
Service
– “How new analytical techniques enhance customer service and
customer profitability”, by Alterian,
Theatre 1.

 

14.00/14.30 – e-CRM –
“Driving O2 loyalty, using 1-to-1 multi-channel communications”, by [email protected], Theatre 1.

 

14.40/ 15.10 – CRM – “Ten
top tips for implementing a CRM solution”, by Microsoft Business Solutions, Theatre 2.    

   

 

Day two: Wednesday, 12 Feb.

 

10.30/11.00 – e-Supply –
“Improving document distribution & workflow”, by Adobe & Press Index, Theatre 2.

 

12.30/13.00 – CRM– “The
importance of an integrated marketing & CRM solution”, by Care Business Solutions, Theatre 1.

 

14.00/14.30 – e-CRM –
“e-CRM: Does size matter?”, by Maximizer
Software
, Theatre 1.

 

14.40/15.10 – Call/Contact
Centres
– “Customer segmentation: exploring the significance of customer
segmentation in the CRM-enabled world”, by Genesys,
Theatre 2.    

 

 

TECHNOLOGY FOR SALES

 

Day one: Tuesday, 11 Feb.

 

11.10/11.40 – Sales Force
Automation
– “Selling with intelligence”, by OneSource, Theatre 1.

 

11.50/12.20 – e-Sales –
“What use is CRM until you’ve got ‘C’!”, by e-Sales & Wundercars, Theatre 2.

 

15.20/15.50 – Lead Management
– “Leads are the lifeblood of selling”, by Practique
& Samsung
, Theatre 1.

 

16.00/16.30 – Presentation
Skills
– “Killer sales presentations”, by M62, Theatre 2.

 

 

Day two: Wednesday, 11 Feb.

 

11.10/11.40 – Presentation
Skills
– “Multi-media sales tools for the laptop or desktop”, by FirstPresenter, Theatre 1.

 

11.50/12.20 – Lead Management
– “Realtime business intelligence”, by BlueSheep,
Theatre 2.

 

15.20/15.50 – e-Sales –
“What use is CRM until you’ve got ‘C’!”, by e-Sales and Wundercars, Theatre 1.

 

16.00/16.30 – Sales Force
Automation
– “Selling with intelligence”, Onesource, Theatre 2.

 

 

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