CMP Europe and Expomedia Group have announced a license agreement that will see Expomedia‘s local exhibition organising company, CE Exhibitions Holland, running Call Center Expo Europe in Amsterdam, from 25-26 Nov. 2003. The agreement has been achieved after the successful October 2002 launch of the event. CMP Europe will also continue to exclusively organise and run Call Centre Expo UK in Birmingham, UK.
“By licensing the event to Expomedia’s operation in Amsterdam and their recruitment of a local event manager, we have married together CMP Europe‘s global market-sector knowledge and expertise with their local knowledge and representation. As a result, both visitors and exhibitors will benefit from an even better 2003 event offering,” Mark Snell, CMP Europe Portfolio Director, explained.
Paddy Young, managing director of CE Exhibitions Holland commented: CMP Europe did a great job in getting the event launched so well in very difficult market conditions. Through our many years experience in organising trade events, the appointment of Lan May Khoe as the local event producer and our close working ties with local media, associations, existing and potential exhibitors and local industry leaders, we will be able to take this event forward and further build upon its already solid position.”
Call Center Expo Europe 2002 hosted over 75 key suppliers and saw 2,285 total attendees through its doors. According to CMP Europe, 59 per cent of the visitors held the job title of ‘manager’ or above, and 46 per cent were at the stage of buying, implementing or upgrading products and services when visiting the event.