Quatro, a Portuguese IT software provider, showcased today in Lisbon its latest 4 Customer, a CRM suite aimed at marketing & sales professionals, powered by IBMs Lotus-Domino platform. The main features highlighted are its modular bespoke architecture, workflow inclusion facilities, multilingualism, ACD/CTI integration and database replication.
We have been working with IBMs Lotus-Domino messaging platform for a long time. It manages efficiently documental databases clustering disparate information. Besides, it allowed us to open the scope of our offer: in the past we only had products focused on commercial areas processes and now we offer solutions for marketing and sales embedded with call centres as well, says Eugénio da Fonseca, e-business director at Quatro.
The 4Customer suite is composed by five main modules: Base Components, 4Marketing, 4Sales, 4Service and 4Analysis.
Base Components includes Entities an information store about organisations, contacts, addresses, business type, goals and sales turnover; Products and Technical Information database on products, process, technical features, availability, and multimedia presentations; Documents allowing the storage and classification of multimedia documents and Messaging integrating, on a single mailbox, messages from different channels (email, fax, voicemail and SMS).
4Marketing incorporates Campaigns, Commercial Events, Mailing/Scheduling and Integration with Call Centre (ACD/CTI) powered by Cycos, it allows voice integration through CTI, providing automatic call distribution (ACD) , and the creation of performance charts.
4Sales contains Report of Activities, Customer and Sales Targets Manager, Deals and Sales Manager, Financial database, Events and Proposals.
4Service integrates Technical Support Manager, Warranty Manager, Claims and Suggestions Database and, like 4Marketing module, the Integration with Call Centre facility.
4Analysis comprises Reports Manager, Ad hoc Queries, Data Marts allowing graphical views of documents, and Drill Down enabling users multidimensional queries and analyses within the same technological platform.
Quatro was created in 1988 in Porto (north of Portugal) as provider of IT software and business solutions (ERP , e-business and consultancy). Quatro has established specialised enterprises throughout the country and opened a subsidiary in Madrid.
Em Foco – Produto