According to CMP, its Technology For Marketing 2003 (TFM 2003) event saw a record breaking 4,635 attendees. With the addition of the two new focus areas of Technology For Customer Service (TFCS) and Technology For Sales (TFS), the event also reinforced its position as the UK’s CRM (Customer Relationship Management) event. TFM 2004, incorporating TFCS and TFS will be held in The National Hall, Olympia, London on 10-11 February 2004.
“An astounding 2 days. We always knew that TFM‘s clear focus meant that this year’s event would go well, but it has surpassed everyone’s expectations. Two years of consecutive, double-digit growth in both exhibitors and attendees is in sharp contrast not only to the results of our competitors but also the B2B events market in general, Mark Snell, portfolio director reflected.
TFM 2003 increased its pure visitors by 20.3 per cent, the number of exhibitors by 22 per cent and its total attendance by 19.4 per cent compared to the 2002 event. More than 70 per cent of visitors were from a marketing background and 69 per cent from a managerial level or above. The main areas of interest were e-marketing (52.3 per cent), CRM (44.4 per cent) and internet marketing (43.6 per cent).