716 — BT and Nortel converge networks for Manchester City FC

Jul 2, 2003 | Conteúdos Em Ingles

BT and Nortel Networks are rolling out an integrated voice and data communications system for Manchester City FC’s new ground, the City of Manchester Stadium – home of the 2002 Commonwealth Games. The solution, planned and being delivered by BT Convergent Solutions, will cover all areas of Manchester City FC’s information management. It is based on Nortel Networks Meridian business communications system, which will allow the stadium to benefit from a complete converged solution.

The 10-seat ticket office will benefit from a ‘unified messaging’ platform – Nortel Networks CallPilot – designed to give users a single mailbox for both mobile and fixed line phones. In addition, the ticket office will have a remotely located call centre solution – Nortel Networks Symposium Express – that is designed to streamline calls, and to increase efficiency of match day sales by using voice over IP (Internet Protocol) to route calls.

“Football is an international industry, and clubs face the same pressures as any large business. Having a fully supported, integrated telecommunications system, such as the solution being delivered by BT Convergent Solutions integrated with Nortel Networks technology, is imperative to meeting the needs of our fans and sponsors,” Steve Sayer, business development manager, Manchester City FC commented.

Symposium Express call centre environment will offer skill-set based call processing and agent handling, management, reporting, and third-party application interfaces. CallPilot unified messaging will direct customer voice, fax and e-mail enquiries to available customer service agents.

The new City of Manchester Stadium communications system will also include a press box solution featuring Avotus Professional running over the Meridian call routing network. This solution was designed to address the varied requirements of today’s modern media.

For example, a ‘print journalist’ will be able to select a basic call and data connection, while broadcast journalists will have access to full, twin ISDN 2 data and voice set-ups. The press box solution will also provide personalised billing. The entire installation will be protected by BT’s PowerSentry business continuity solution.

“Manchester City FC is showing the way within the Premier League, harnessing the total information management enabled by integrated voice and data to provide an enhanced level of service to fans and media. We look forward to supporting the evolving information and communication needs of Manchester City FC in the coming years, ” Adele Fearn, ICT sales specialist, said.

The implementation began in late May, and is scheduled for completion this month, in readiness for the 2003/4 season beginning in August.

Filipe Samora

Em Foco – Empresa