817 — Hosted CRM popularity continues to grow

Sep 10, 2003 | Conteúdos Em Ingles

CRM application hosting (ASP) continues to gain acceptance in the marketplace. According to Aberdeen, 35 per cent of survey respondents said they already use hosted CRM products and 85 per cent said they will evaluate hosting as they enter the market for CRM solutions. “Application hosting in the CRM market is clearly showing signs of robust growth, bucking the trend of retrenchment in the IT sector as a whole”. The survey data also suggests that companies are looking beyond the current slowdown to a period of more vigorous growth, and that application hosting “is an important part of their growth strategies”, Aberdeen says.