With competition fierce, and churn rates high, mobile operators need to find effective stratgies to identify high value customers and then keep hold of them. With prepaid subscribers making up a significant proportion of their customer base, the challenge is intensified as prepaid customer data is scarce and ARPU low. Organised by IIR, CRM For Mobile Operators will demonstrate what key mobile operators are doing to tackle these issues and what CRM strategies can turn around profits. Europe Contact Center endorses this event as Media Partner.
Topics will include: CRM strategies for prepaid mobile, Multi-channel mobile CRM, Re-structuring business processes to become customer centric, ARPU maximisation, tackling customer churn and enhancing loyalty.
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Eventos – Conferências
Em Foco – Projecto