Norman Webb, Business Development Manager at SAS EMEA, was in Lisbon on the 2nd April for an Executive Dinner.
The topic of Normans presentation was The power to know what your customer want. This presentation, held at SAS Lisbon office, dealt with issues regarding SAS solutions, especially SAS Marketing Automation, which deals with the real identification and knowledge about customers, in order to target them more effectively, by anticipating their needs and improving customer retention.
Norman Webb is responsible for supporting SAS professionals throughout Europe, Africa and Asia in assisting customers to evaluate and exploit SAS CRM technology-based solutions to achieve improvements in their customer marketing capabilities and processes. Normans specific area of focus is the widely-acknowledged CRM offering, the SAS Marketing Automation Solution.
Norman has considerable experience working in the hi-tech sector, having spent 17 years with IBM UK during which time he was responsible for a wide range of business solutions. This was followed by a period working throughout Europe with leading hi -tech firms in the sale and delivery of advanced sales training programmes prior to joining Intrinsic, the specialist Campaign Management market leader 5 years ago.
Norman formally joined SAS in Spring 2001, when the acquisition of Intrinsic was completed and his experience in a wide range of business sectors including banking, insurance, retail credit, telecommunications, utilities, FMCG and mail-order retail, and media helped the SAS Marketing Automation Solution to achieve considerable success following its initial release in 2001.
According to SAS, Marketing Automation transforms multichannel customer data into a single, comprehensive customer view that serves as the foundation fro the 4 phases of a disciplined marketing process: Plan, Target, Act and Learn. This application helps to create faster, smarter and more profitable marketing campaigns. It combines data warehousing and data mining with sate-of-the-art campaign management.
So, the only way to bring customers into focus is to integrate and analyse customer data from every contact point call centers, mail, person-to-person, fax, the Web, etc. to construct an accurate and consistent view of customers across all available channels.
SAS Marketing Automation leverages industry-leading technologies and business knowledge and helps to create the most intelligent marketing process possible
Link: http://www.sas.com
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