DataDistilleries, a Dutch provider of predictive real-time analytical solutions, announced that the bank insurer SNS Bank has selected DataDistilleries software. The analytical solution enables SNS Bank to predict individual customer needs and requirements, using this knowledge to execute marketing actions and personalise offers to customers made in branch offices, call centres, mail and on the internet.
DataDistilleries helps us achieve more quality in our marketing activities by providing an in-depth understanding of customer behaviour and wishes, and leverage this information in each customer contact, comments Herke Douw, Marketing Manager at SNS Bank.
DataDistilleries software enables marketing departments to predict customer needs and build multichannel marketing and sales campaigns around them. This way, companies are increasingly moving from a traditional mass marketing approach into event-driven marketing, executing for instance hundreds of small and highly targeted campaigns per year to selective groups of customers.
Using predictive analytics to better understand and anticipate individual customer behaviour is key to successfully implementing a customer-focused business strategy – it is fundamental to building long-term and profitable relationships. DataDistilleries ability to easily integrate analytics into existing sales and marketing environments ensures that we can deliver results really quickly in this case, an ROI in less than a year, Marcel Holsheimer, President and Founder of DataDistilleries explained.
2003-03-19
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