FEDMA has launched the fourth application procedure for its project on industry-based certification of courses in direct marketing, interactive marketing, database marketing, CRM and e-business. The deadline for applications is 1 March 2004. The main objective of the project is to help European training institutes and universities improve their courses and to make them more responsive to the concerns of the direct and interactive marketing industry. Certified courses must also demonstrate clearly a European dimension and be committed to constant self-improvement.
Currently 14 courses in 8 countries are accredited to deliver European diplomas and certificates to students who successfully complete the certified courses. This experience has proved an excellent added international value to institutes and universities, and the students gain an international aspect on the world of direct marketing. Their high standards have been recognised by the industry and it is helping them promote the course or/and programme towards new students.
Education is one of FEDMAs key priorities. Our project hopes to provide the industry with more and better direct marketers, who will be well equipped to apply their knowledge across Europe. Alastair Tempest, director general of FEDMA said about the project