After a year of dramatic changes to the legislative landscape for the direct marketing industry, and growing consumer awareness of their data protection rights, the DMA is holding its fifth Annual Data Protection Conference to provide factual information on data protection issues and their implications for direct marketing activity. The DMA will be holding its fifth Annual Data Protection Conference on 18 March 2004 at the Queen Elizabeth Conference Centre, Westminster, London.
The keynote address will o be given by the Information Commissioner, Richard Thomas. Following his first year in office, he will discuss his experiences over the past fifteen months and outline the Information Commissioners (ICOs) new strategic plan and the ICO s citizens education programme. In addition, delegates will be guided through the key points of the new Privacy and Electronic Communications Regulations that came into effect at the end of last year, detailing the impact this legislation now has on e-marketing campaigns.
The 5th DMA Annual Data Protection Conference brings together a team of expert speakers, specialising in specific areas of data protection and compliance, commented Caroline Roberts, director of Public and Legal Affairs at the DMA. This key DMA event addresses the uncertainty surrounding the application of the new Regulations relating to e-mail and SMS marketing and is a must for anyone seeking clarification on the numerous and contentious issues surrounding data protection.
To enable delegates to gain an in-depth understanding of a particular area of data application, the DMA has provided a choice of four breakout seminar sessions covering international direct marketing, monitoring of employees, data protection implications for sales promotions and how to access data under the Freedom of Information Act. Also being held is a Data Protection Refresher Breakfast for those new to the area, or for delegates who wish to brush up on their knowledge and understanding of the UK Data Protection Act 1998.