Wireless voice and data services spending represents approximately 45 percent of total telecom spending for small and medium-sized businesses (SMBs), according to the Yankee Group 2004 Wireless SMB Survey. SMB mobility increased in the past year and significantly exceeds the mobility of larger enterprises.
Wireless solution providers and wireless operators cannot ignore the SMB market, says Eugene Signorini, Yankee Group Wireless/Mobile Enterprise & Commerce program manager. What SMBs lack in size they make up for in volume: the 2000 U.S. Economic Census reported almost 5 million SMBs (firms with between 2 and 499 employees). Although reaching the fragmented SMB marketplace carries challenges, the sheer number of mobile workers in this segment represents high revenue potential. Although there are similarities between the mobile and wireless technology needs of large and small businesses, there are also many nuances that must be recognized.
Among wireless carriers, Verizon Wireless is the category leader for enterprise wireless services. Among SMB survey respondents, AT&T Wireless is the category leader for companies with 250 to 499 employees; Nextel is the leader for the 100-to-249-employee category; and Sprint PCS is the leader in the 50-to-99-employee category.
The 2004 Wireless SMB Survey provides insight into the evaluation and decision-making process for wireless technology within U.S. small and medium-sized businesses. The survey pays particular attention to current and future requirements and planned spending of SMBs on wireless voice and data services.
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