Gartner has announced that Spanish bank, Bankinter, has won the 2005 Gartner Customer Relationship Management (CRM) Excellence Award in Europe, Middle East and Africa (EMEA). The award, which recognises the company that most clearly demonstrates excellence in its CRM initiatives, was presented at Gartners European CRM Summit 2005, held in London on 3-4 March.
Three award finalists – Bankinter, Heineken Italia and Scottish Water – were selected by Gartner to present their case studies at the Summit to more than 350 attendees who provided their feedback as to which company they believed did the best job overall. Bankinter was then chosen by attendees as the winner of this years prize.
The competition was incredibly close this year with all three finalists demonstrating CRM excellence, said Jim Davies Principal analyst for Gartner. However, in the end our overall winner, Bankinter, stood out because of the companys clear vision, its evident passion for the customer and the excellent results achieved as a result of its strategy .
Gartners CRM Excellence Awards recognise outstanding CRM initiatives based on criteria defined in Gartners Eight Building Blocks of CRM: CRM vision, CRM strategy, valued customer experience, organisational collaboration, CRM processes, CRM information, CRM technology and CRM metrics.
Gartner analysts selected the three award finalists based on how comprehensive their CRM solutions embraced each of Gartners Eight Building Blocks.
Gartners CRM Summit offers attendees unbiased analysis of CRMs value for businesses that are seeking to evaluate, reassess or implement CRM technologies and processes. The foundation of the conference is a case study orientation, conveying the keys to what companies can do to achieve CRM success, with measurable results in a reasonable time period. For more information on the event, go to http://www.gartner.com/crm.
For further information about the winner, please contact Marketing Manager Laura Rodríguez, Epiphany on + 34 91 572 64 63 or email [email protected] To speak to Gartner analyst Jim Davies, please contact: Laurence Goasduff, Gartner PR on +44 1784 26 7195 [email protected] or Carina Swedemyr Gartner PR at +46 8 624 6324, [email protected]
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