Alterian announced it has established two new partnerships in Europe, with MDS Nordic and Loyalty Works GmbH, continuing its expansion into the region. This brings the total number of partners in mainland Europe to 11, resulting in almost 30 end-user installations including Vodafone, Kellogg Espana, Goteburgs Posten and Telia.
MDS Nordic in Denmark and Loyalty Works GmbH in Germany, are now using the Alterian Marketing Suite to enhance their service offerings for two new clients.
We are delighted that European marketing service providers are rapidly adopting the Alterian Marketing Suite to provide their clients with a better understanding of, and improved access to, customer data, commented David Eldridge, CEO of Alterian. Our success reflects the increasing demand for visualisation led database marketing amongst European marketers and the growing need for not only customer insight, but also the ability to act effectively on this analysis. We continue to widen our coverage in mainland Europe by expanding the geographic remit of existing UK or North American partners, in addition to building new relationships with major local organisations all supported by increased investment in our Partner Development team, which allows rapid deployment of our technology at partner client sites .
2005-08-30
Em Foco – Projecto