Ericsson and Napster announced an agreement with Portuguese operator TMN for the music service Napster Mobile. Napster Mobile will give TMN Portugal’s subscribers access to more than 2 million full-length tracks from the Napster catalogue in the palms of their hands. They will also have access to Ericsson-aggregated personalization content.
Zeinal Bava, President of TMN Portugal, stressed that «Napster Mobile – with the well-known Napster brand – is an attractive offering that we are pleased to include in our portfolio. Ericsson offered us an easy, cost-efficient and quick way to launch the service through its hosted offering, which we think is a good business model for us».
Napster Mobile allows TMN’s subscribers to search, browse, preview and purchase the content of their choice via their WAP or Java-enabled phones. Other features include a recommendation engine, which suggests content based upon each individual’s taste, and dual delivery, which makes sure that – when content is purchased on the phone – a copy is sent to the customer’s PC.
Hans-Erhard Reiter, President, Ericsson Portugal, said that «Napster Mobile was co-developed by Ericsson and Napster, leveraging Napster’s immense catalogue of more than 2 million full-length tracks and Ericsson’s mobile music platform and personalization content. It’s a great offer for operators and we’re glad to have TMN on board ».
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