KANA’s Marketing Solution Chosen for Scalability and Ability to Provide Insight Into Marketing Campaigns.
KANA (NASDAQ: KANA), the leading provider of external-facing eCRM solutions, announced in May 1 that NEOPOST, a worldwide leader in mailing, addressing, document handling and logistics systems, has implemented KANA Marketing* software to more effectively manage and monitor marketing campaigns. As a result, NEOPOST is able to tailor corporate marketing strategies that significantly lower the cost of acquiring new customers.
NEOPOST recognised that it needed to leverage an in-depth understanding of customer responses to create highly targeted marketing campaigns that would result in the business insight needed to deliver successful strategies. The company required a solution that would automate and customise communication with customers while at the same time having the ability to track performance of marketing campaigns and results. NEOPOST selected KANA for its intelligent and powerful campaign management capabilities.
“After evaluating several vendors, NEOPOST chose KANA’s external-facing eCRM solutions because they are completely Web-architected, ensuring the solutions would scale and adapt with our business as it grows,” said Kris Wagner director of sales and marketing development. “KANA enables us to have a more productive connection with our expanding customer base through scalable marketing campaigns, and empowers us with a holistic view of the marketplace.”
KANA Marketing is an enterprise-grade, ultra-scalable, multi-channel marketing automation solution that provides tools to build lasting customer relationships, including rapid segmentation and recurring campaign functionality. With proven analytics and campaign management, this marketing solution simplifies the identification of targeted offers and then automates the delivery of customised communications and marketing programs.
It also automates other direct marketing functions such as lead management and qualification, event registration and follow-up, collateral fulfillment and management. This enables marketing departments to increase response rates and grow the number of campaigns by automating the process of running continuous, recurring and ultra-personalised campaigns.
“NEOPOST needed a highly-scalable solution for managing marketing campaigns that would reduce costs while at the same time increase customer satisfaction,” said Alf Saggese, MD, EMEA for KANA. “KANA has enabled NEOPOST to learn more about its customers and put that knowledge to use through successful customer interactions that lead to profitable relationships.”
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