The Teleperformance CRM Grand Prix (previously known as the Teleperformance Grand Prix) was created by Teleperformance, the multimedia contact centre division of SR.Teleperformance, in 1988. It measures the standards of service offered by companies over distance (telephone, e-mail and Web interactivity) and recognises those who set the benchmark. In order to judge the CRM Grand Prix, Teleperformance makes over 90,000 mystery shoppercontacts tonearly 1,000 companies in approximately 30 countries. The Telepformance CRM Grand Prix is now a well established event and is closely followed by the CRM and contact centre industry, generating high-profile media coverage for the winners and interest in many key sectors of the business community.
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