467 — TFM 2003 – 11-12 Feb. Full programme of conferences, lectures and seminars

Feb 3, 2003 | Conteúdos Em Ingles

KEYNOTE SESSIONS (both days)

13.00/14.00 – “What is the Future if CRM?”, at Apex Room, chaired by José Ferrão, european managing director of Peppers & Rogers Group . Panellists are:

Tuesday, 11 Feb.

Matthew Banks, director marketing solutions, EMEA, Siebel;
Peter Hall, regional director, Institute of Customer Service;
Mark Carlile, UK country manager of Pivotal;
David Hood, chairman of CIM Tech;
Jay Curry from CRMguru.com;

Wednesday, 12 Feb.

Gary Pugh, marketing director at Oracle;
Ann-Marie Stagg, chairman of Call Centre Management Association UK;
Mike Talbot
, chief technology officer of Alterian;
David Hood
, chairman of CIM Tech;
Craig Smith
, editor of Marketing Magazine UK;


TECHNOLOGY FOR MARKETING

Day one: Tuesday, 11 Feb.

10.30/11.00 – Email marketing – “Best practice e-mail marketing to increase ROI” by Experian, Theatre 1.

11.10/11.40 – Streaming Media – “Streaming media for marketing – different approaches for Siemens UK, Johnson & Johnson and the RAB” by Webstreaming.com, Theatre 2.

11.50/12.20 – Campaign Management – “On target: how Home Service embraced an effective campaign management solution” by Doubleclick & Home Service, Theatre 1.

12.30/13.00 – Marketing Automation – “Revolutionise your direct marketing efforts through marketing automation”, by Pivotal, Theatre 2.

14.00/14.30 – Mobile Marketing – “Running effective marketing campaigns”, by WIN & Vodafone, Theatre 2.

14.40/15.10 – Data Analytics – “The ABCs of maximising return from your data investment”, by Acxiom, Theatre1.

15.20/15.50 – Customer Intelligence – “The reality of delivering intelligent marketing for the long term”, by SmartFocus & Charles Schwab, Theatre 2.

16.00/16.30 – Internet Marketing – “Successful online marketing – maximise return from your web-site”, by Overture, Theatre 1.

Day two: Wednesday, 12 Feb.

10.30/11.00 – Lifestyle data – “Right customer, right place, right time” by Mapinfo , Theatre 1.

11.10/11.40 – Email Marketing – “E-mail marketing, the rights & wrongs – using technology & creativity to build profitable customer relations” by MediaCo & Vodafone m-pay bill , Theatre 2.

11.50/12.20 – Campaign Management – “The importance of building a customer intelligence framework” by Unica & M&S, Theatre 1.

12.30/13.00 – Marketing Automation – “Get a quick return on your marketing investment”, by Identex & Dixon Motors, Theatre 2.

14.00/14.30 – Click Stream – “Get a bang for your buck: how click stream delivers ROI”, by E-spotting Media, Theatre 2.

14.40/15.10 – Internet Marketing – “Employ new media for customer service”, by Claritas, Theatre 1.

15.20/15.50 – Customer Intelligence – “Insight or out the door”, by ClarityBlue & Freeserve, Theatre 2.

16.00/16.30 – Data Analytics – “The analytic paradox or why simple questions are hard to answer”, by Alterian, Theatre 1.


TECHNOLOGY FOR CUSTOMER SERVICE

Day one: Tuesday, 11 Feb.

10.30/11.00 – Call/Contact Centres – “Dialling technology can increase lead generation by 300 per cent”, by AmCat , Theatre 2.

12.30/13.00 – Customer Service – “How new analytical techniques enhance customer service and customer profitability”, by Alterian , Theatre 1.

14.00/14.30 – e-CRM – “Driving O2 loyalty, using 1-to-1 multi-channel communications”, by [email protected] , Theatre 1.

14.40/ 15.10 – CRM – “Ten top tips for implementing a CRM solution”, by Microsoft Business Solutions , Theatre 2.

Day two: Wednesday, 12 Feb.

10.30/11.00 – e-Supply – “Improving document distribution & workflow”, by Adobe & Press Index , Theatre 2.

12.30/13.00 – CRM– “The importance of an integrated marketing & CRM solution”, by Care Business Solutions , Theatre 1.

14.00/14.30 – e-CRM – “e-CRM: Does size matter?”, by Maximizer Software , Theatre 1.

14.40/15.10 – Call/Contact Centres – “Customer segmentation: exploring the significance of customer segmentation in the CRM-enabled world”, by Genesys , Theatre 2.


TECHNOLOGY FOR SALES

Day one: Tuesday, 11 Feb.

11.10/11.40 – Sales Force Automation – “Selling with intelligence”, by OneSource , Theatre 1.

11.50/12.20 – e-Sales – “What use is CRM until you’ve got ‘C’!”, by e-Sales & Wundercars , Theatre 2.

15.20/15.50 – Lead Management – “Leads are the lifeblood of selling”, by Practique & Samsung , Theatre 1.

16.00/16.30 – Presentation Skills – “Killer sales presentations”, by M62, Theatre 2.

Day two: Wednesday, 11 Feb.

11.10/11.40 – Presentation Skills – “Multi-media sales tools for the laptop or desktop”, by FirstPresenter , Theatre 1.

11.50/12.20 – Lead Management – “Realtime business intelligence”, by BlueSheep , Theatre 2.

15.20/15.50 – e-Sales – “What use is CRM until you’ve got ‘C’!”, by e-Sales and Wundercars , Theatre 1.

16.00/16.30 – Sales Force Automation – “Selling with intelligence”, Onesource , Theatre 2.

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