More than 75 per cent of enterprises engaged in CRM initiatives are incapable of combining a comprehensive view of the customer. CRM will start to align enterprises around consistent value strategies to serve customers profitability. From this perspective, CRM is moving from its loose conceptual phase into a coherent strategy that is now entering the operational phase and focusing on customer value. Organised by the Gartner Group, the conference explores the current challenge of internal processes. For more information click here.
Eventos – Exposições